Two major changes in China's furniture industry in the next decade: transformation and branding

From 2011, the furniture industry will face a new environment. The national economic policy has changed, labor costs are rising, and the foreign trade environment is facing all sides. 2011 was a difficult period for all furniture industries.

Strictly speaking, China's furniture industry has just spent its first decade. The development of the furniture industry in the past 10 years should be said to have been smooth, and it has developed in the process of rapid GDP growth, and companies have not really lived. Whether it is production or circulation, everyone is pursuing expansion, pursuing sales promotion, and pursuing market expansion, but there are few enterprises that really work hard from the management and service of enterprises, and those who really practice their internal skills.

Strictly speaking, China's furniture industry has just spent its first decade. The development of the furniture industry in the past 10 years should be said to have been smooth, and it has developed in the process of rapid GDP growth, and companies have not really lived. Whether it is production or circulation, everyone is pursuing expansion, pursuing sales promotion, and pursuing market expansion, but there are few enterprises that really work hard from the management and service of enterprises, and those who really practice their internal skills.

From 2011, the furniture industry will face a new environment. The national economic policy has changed, labor costs are rising, and the foreign trade environment is facing all sides. 2011 was a difficult period for all furniture industries. In the face of difficulties, can all furniture companies pass this level? The furniture enterprise in the first ten years was the stage of extensive operation, and now it is necessary to change the management service in the next ten years and change the direction of the internal practice of the enterprise.

The second big change, the industry has said that there are no large enterprises in the furniture industry, and there are no circulation hypermarkets such as Gome and Suning. This is no problem, because there have been no large enterprises in the furniture industry in the past decade. I think that in the next decade, the furniture industry will definitely see big brands and big enterprises, whether it is production or circulation. Production enterprises will rise to large brands, and circulation enterprises will also progress with the improvement of upstream production levels. In the next decade, large enterprises will certainly appear in furniture distribution enterprises, and the furniture industry will turn to the service industry in the next decade.

How the brand is formed is the formation of word-of-mouth, which is formed by the thoughtful service to customers, so the furniture industry should work harder on customer experience and service.
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